The Essentials

Pittsburgh is the invigorating home of Jonäno, a company that excels at both sides of the eco-fashion duality. Designer Bonnie Siefers cites Scandinavian Modern as the primary design influence, and the body-conscious clothing reflects that minimalist aesthetic. The concept of ‘organic essentialism’ underpins the Jonano design sensibility; an advocate of slow fashion that highlights classic styling and quality construction as essential to sustainable design. Truly a collection for all (and for all times), Jonäno’s offerings range from dancewear, spa luxuries and resortwear, yoga essentials to casual basics, delightful dresses and even baby clothing.


Jonäno eco-fabric collections like ecoKashmere, eColorgrown and Maïsseare are made from sustainable crops, including organic bamboo, pima organic cotton, peace silk, flax, corn and hemp. Colored garments are finished with low-impact dyes, lessening toxic run-off into water supplies. Additionally, Jonäno adheres to Fair Trade practices, and maintains business relationships solely with other companies that do the same. Jonäno supports breast cancer research through donating 10% of sales from a line of scarves Limited Edition Designs including their Peace Silk Linen Scarf from 2009.

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