Alicia Silverstone may have made a mark by being in Clueless, but in no way does this mean that she actually is.
From becoming an information source from moms on the lookout for eco-friendly green-living news tends and product suggestions (via The Kind Life, Silverstone’s blog), the star has recently launched a collaboration collection of organic beauty products with organic beauty products maker, Juice Beauty.
Branded as Alicia Silverstone for Juice Beauty, organic selections included in the collection ranges from moisturizers to lipsticks to pressed powders, each priced in reasonable terms, made under the strictest of organic standards and free from animal test procedures.
“This is who I am. This is not just something I’m slapping my name on. I would never align myself with something that I don’t 100-percent believe in.” shares Silverstone, voicing her sentiments towards the Alicia Silverstone for Juice Beauty Collection.
With transparent information details regarding the ingredients, production processes and sources of ingredients of products featured in the collection’s website, followers of the collection are assured that what they have are all-organic products, made under the most sustainable ideals of eco-friendly production practices and methods.
Being adamant and vocal in environmental advocacies, and being among the most prominent pro-animal rights personalities, the Alicia Silverstone for Juice Beauty Collection is far from being another “celebrity endorsed” line.
If Silverstone’s advocacies aren’t convincing enough to drive this point, the collection’s reasonable price should, a testament to its natural and organic roots, in contrast to most celebrity endorsed items which are designed to be out to make a quick buck.