Environmentally-friendly clothes are in fashion. And on the catwalk, the sack-like eco-fashion of the past is nowhere to be seen.
For Dutch jeans-maker Kuyichi, coolness comes before eco-ethics. But by combining savvy design with ethical principles, the company has managed to get its trousers hanging on the rails of top department stores like Galeries Lafayette. The jeans carry labels on how they were produced, with more information available on the web. It’s attractive to fashion-conscious consumers who want to keep their consciences clear — and that means about a quarter of consumers in Germany. After the USA, Germany is now the second largest importer of ethically-produced cotton worldwide. Kerstin Schweizer reports from Berlin on the boom in eco-fashion.