The Essentials

soleRebels was founded by Ethiopian entrepreneur Bethlehem Tilahun Alemu to bring jobs to her community in Zenabwork, Ethiopia. The company’s moto is: “making the world a better place. One step at a time.” This is done by re-imagining the traditional Selate and Barabasso shoe, a recycled tire sole shoe found in Ethiopia for generations. They’ve taken this age-old recycling tradition and elevated it to dynamic new heights, marrying it with fantastic Ethiopian artisan crafts and modern design sensibilities, turning the soleRebels brand into an eco-ethical brand that is retailed globally!


soleRebels is the first Ethiopian IFAT Fair Trade footwear firm. The company has created over 40 full-time dignified well paying job sand a further 100 part-time jobs. soleRebel uses recycled and locally produced artisanal materials.

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