When it comes to outdoor apparel brands, Jack Wolfskin is a trusted brand, famed for its take on quality outdoor gear made to withstand the rigors of Mother Nature’s temperamental tendencies.
Tuned in coming out with quality products made to protect wearers against rough trails and strong winds, Jack Wolfskin is also attuned to Mother Nature’s current plight, and as such, announced that it will be going all-organic with its cotton-based lines beginning with its Summer 2013 Collection.
Established in 1981, Jack Wolfskin is the Germany-based makers of quality outdoor wear and equipment, with specialty products suitable for various outdoor excursions.
From sleeping bags to tents and rucksacks to gear packs, the brand has made a name for itself in its line of extreme outdoor clothing and outdoor leisure clothing lines. Footwear items are also produced by Jack Wolfskin, and as clothing and apparel items, the brand is quite popular, not only found in outdoor situations and scenarios but also in urban settings.
Since the opening of its first store in 1993 in Heidelberg in Germany, the brand has successfully sold its products via retailer channels, reaching over 4,000 retail venues based in different parts of the world.
With 400 franchises in existence, one would think that Jack Wolfskin, as a brand, would do well in chilling out and bask in the reputation and followers it has successfully gathered, but no.
By going all-organic with its cotton-based wears, Jack Wolfskin continues to remain abreast with the challenges of a fast-paced changing times, implementing current innovations and standards which maintain the brand and its products as relevant with the times.
Come Summer 2013, the new Jack Wolfskins promise to be more than just outdoor wear items, but solid examples of how well a brand can contribute to the best practices of environmental sustainability.