Gold and Williams look back at 25 years of eco-responsible home furnishings

HIGH POINT, N.C. | Mitchell Gold and Bob Williams have been crafting “green” furniture for 25 years, building eco-responsible furniture in their North Carolina-based factory.

Gold and Williams look back at 25 years of eco-responsible home furnishings
“We were the first furniture company to make manufacturing in an environmentally responsible way a real priority, and we did so because it is important for our society,” said Mitchell Gold.

The duo met in a bar in New York and what began as a romantic relationship ended up becoming a successful business partnership that changed expectations in and around the furniture industry. Their provocative print ads shook the dust off the staid, conservative this-is-how-we’ve-always-done-it approach to selling furniture.

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