The four-day “1.618 Sustainable Luxury” show happened over the weekend in Paris, France, gathering over 40 foundation representatives, firms and investors, brought together in aiming for better environmental practices and fairer work/trade ethics in the fashion and production industries.
As the undeniable shifts brought upon climate change and global pollution is happening all over the world, the industry arenas of fashion – from apparel to jewelry – design and tourism are doing what they can in terms of being transparent with their manufacturing conditions/standards and the environmental impact their operations have in the locations they are based in and its global impact.
The amalgam of luxury and sustainable development were touched up, with eco-pioneers reiterating that the merging of the two is not impossible.
Bruno Pieters, the Belgian founder and fashion designer of Honest by (which we talked about recently), was present during the event, noted for launching “the world’s first wholly transparent company” in January 2012.
As a brand, Honest by easily organizes its offered products in color-coded format, identifying items as recycled, vegan and/or organic. Each item comes with its own set of detailed information, including the source of its materials (from fabric sources to where buttons are from), as well as its manufacturing details, cost breakdown and information related to the carbon footprint related to its production.
Francois Prevost, an innovation consultant, talked about how sustainability is linked with people, the planet and profit. “The luxury world is very good at one of the three pillars – profit – but needs more work on the other two.” said Prevost during a debate during the show.
Questioning just how much consumers care about how their watches, shirts and handbags are made, when weighed against luxury, were among the key questions raised during the show. The necessity of corporate responsibility was discussed, not just in relation to a brand’s image, but also the overall impact it effects on the environment.
Initiated in 2010, the show promises to be a marker, an active indicator that tells the world of the value in going green.