BAFTS and its role in Eco-Fashion

The British Association for Faire Trade Shops (BAFTS) remains to be one of the strongest pillars of the eco-fashion industry, standing up as a growing network of fair trade shops based in different parts of the United Kingdom.

Positioned in seeing to the fair trade practices in retailing in the UK, BAFTS provides its members with pertinent information regarding updates and changes in the industry, as well as stands as an avenue where members can get in touch and communicate with each other, in sharing ideas, proposals and opinions.

As an association, BAFTS is committed in strengthening relationships and establishing partnerships geared for the better good of all. Constantly seeking means to improve the quantity and quality of its network channels, the association is also intent in spreading awareness to retailers, suppliers and industry partners, with emphasis on the needs of workers and their rights as employed personnel.

Ascribing to the international definition of “Fair Trade”, BAFTS is associated with the international Fair Trade Movement though its participation in the Trade Justice Movement and the World Fair Trade Association.

Given that a number of eco-fashion brands are not only eco-friendly in their product design and creations but also advocates of fair trade terms and policies, BAFTS plays a crucial role in assessing the actual fair trade practices implemented by brands, ensuring that words and fancy terms are backed by hard and real action.

As an organization with members keen on giving workers all the benefits and treatment that is due to them, BAFTS stands as an arbiter for the fair trade standards in the retail industry in the UK, cutting no slack or evading no corners in its operational drives and scopes.

An eco-friendly brand may churn out eco-friendly products, but without following international fair trade terms, the brand can be described as one sided in its approach in the creation and release of products.

BAFTS ensures that eco-friendly products are also fair in compensating its employees and human resource capital.

Tianello – Natural Tencel for one and all

When talking about natural fibers which accent and enhance body figures, tencel is quite well established, derived from the cellulose found in wood pulp.

Tianello, a leader in the natural accessories and apparel items, is at the forefront of tencel-made garments line for men, women and children, as well as an industry leader in the use of organic cotton, bamboo-derived fabrics, and silk.

If natural standards, comfort and luxurious styles are what you’re after from a brand, Tianello’s got a lot in store for you.

Tianello – Over 27 Years and Still Going

Founded in 1983 by Steve Barraza, Tianello’s products have long been associated with dignified looks, modern cut designs and are known as “feel good” apparel items, with products for men, women and children.

With cuts and styles designed to flatter the human form, Tianello stands as one of the earliest pioneers of the “garment dying practice”, and with tencel being an environment and energy friendly fabric, the brand is one of the longest running eco-friendly brands in the world.

With distinct textures and beautiful prints, Tianello works with Tencel, Bemberg, organic cotton, silk and more, producing quality apparel wear which are truly soft and comfy, apart from being made under the most eco-friendly of advocacies and inclinations.

With over 2000 specialty stores based in various locations in the United States and in Canada, the brand’s reach extends the borders of Los Angeles, where Tianello’s headquarters and main production facilities are based.

All in all, Tianello raises the bar in the areas of high luxurious fashion and in natural, eco-sensible clothing tastes, styles and sensibilities.

Frank & Faith

The Essentials

Husband and wife team, Frank & Faith, created this socially conscious UK based clothing label in an effort to further establish the fact that style and ethically responsible can go hand in hand. All Frank & Faith products are manufactured in their local markets in the UK, supporting small factories and businesses in Britain and allowing them to ensure their products are made fairly. The manufacture of their product line in these small factories also translates into limited production of individual styles ensuring that anyone who purchases a Frank & Faith garment isn’t likely to find anyone else wearing the same thing. Their vow – to offer their customers beautiful and fashionable clothes manufactured in an ethical and sustainable way.

Ethic-Chic

The company is a member of 1% for the planet, through which they donate 1% of all sales to environmental organizations worldwide. They also support the work of the Third Millennium Alliance (3MAlliance) in the Jama-Coaque Reserve in Western Ecuador. They aim to regenerate, reforest and restore the Choco-Manabi Biological Corridor by establishing a balance between human needs and the rainforest survival.

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For Your Earth

The Essentials

FYE (For Your Earth) is an eco-friendly sneaker brand with products made from recycled materials and organic cotton. Emmanuel Cortez, the founder of the France-based brand, has 10 years experience in the shoe industry, so has known what elements of shoe manufacturing have needed improvement to better respect the environment. FYE has also used a new generation of vegetarian and animal free materials, ULTRA-SUEDE, for its winter collection, which is made from 100% recycled materials but as tough as leather.

Ethic-Chic

FYE is not only the new, trendy brand, but it fully respects the environment and mankind. The shoe soles are made with 50% of recycled shoes, and the upper portion is made either from recycled polyester (plastic bottles) or organic cotton (GOTS certified). Also, FYE offsets its CO2 emissions through a partnership with Planète Urgence; for every one FYE shoe, one tree is planted. FYE invest 5% of the shoe price to improve the work conditions.

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Flora & Fauna

The Essentials

Inspired by the beauty of nature, Flora and Fauna was created by Pauline Siu as a tribute to her love of all things outdoors. Emphasis on comfort and functionality is prevalent with no disregard for style and “out of the box” fashion forward detail.

Ethic-Chic

Flora and Fauna doesn’t stop at sustainable development in production. In support of our environment, the company supports like-minded organizations such as Green Peace, Critter Care and the Vancouver Aquarium. A step further, they green up daily operations through the use of socially responsible packaging and organic coffee in the office.

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Elwood Clothing

The Essentials

Skater clothes have gotten a bit more off the hook style thanks to Elwood Clothing. The fabrics are soft and body conscious, and the designers are obviously down with a little casual cool fashion. The design team includes members of the Elwood sponsored skate team, so the threads are meant to last – Elwood even guarantees it. From multitasking tanks, to premium denim, poncho-inspired hoodies, and of course skater tees, the line has a lot to offer everyone. A skate-scene staple, the Elwood’s fans include rocker Jack Johnson and Money Mark of the Beastie Boys.

Ethic-Chic

Clothing is made from sustainable and organic fabrics. Innovative recycling programs involve Earth Day events where old Elwood jeans could be swapped for new, and the old jeans recycled into housing insulation. A percentage of sales are donated to One percent for the Planet , Global Green , and Rational Animal.

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Ecozuzu

The Essentials

What does Adrian Grenier wear on his days off? Ecozuzu! The funny name brand from Santa Barbara, California offers a line of graphic designer t-shirts and casual wear with messages of peace, love and nature.

Ethic Chic

Ecozuzu offers apparel and accessories that are made out of 100% certified organic cotton. They also use recycled materials such as disposable food containers, soft drinks and water bottles. The dyes are low impact and the tags are printed on 100% recycled paper with eco-friendly soy inks. Even the packaging is made from local recycled materials.

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Ecozona

The Essentials

It’s not often you find a range of clothes that feels as great as it looks. Ecozona apparel does just that. Made from the purest organic Peruvian cotton and the softest Alpaca wool, this wearable collection for men, women and kids has all your basics: from cotton T’s and fleecy sweats, to playful romper-suits and snug cardies. The collection takes its hues from the textiles’ true pigmentation, ranging from white to shades of cream, brown, green and even mauve. Absolute natural clothing? Absolutely.

Ethic-Chic

Ecozona is all about fair-made and fair-trade clothing, all garments are untreated, chemical free and 100% Peruvian. The company pays Peruvian men and women equal salaries for growing and manually harvesting their cotton, and Andean Alpaca pastoralists are paid equal prices for both white and the less sought-after coloured wool. This also preserves the Alpaca population, ensuring each and every one of those furry-four-legged friends feels loved.

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Fancy dressing yourself in some of Peru’s purest pieces? Then head to Ecozona to ask where you can purchase their products.

Diane Kennedy

The Essentials

Diane Kennedy understands and celebrates the female form, creating cool, covetable clothes that flatter the curvy silhouette. As a true fashionista and designer, Diane Kennedy realized there was not much choice for curvier women who wanted to dress well, so she started her own clothing label inspired by real women’s bodies. Her versatile and easy-to-wear separates like the Serene Pant, the Mod Tee and the Flirt Skirt are made in the softest bamboo and Tencel fabrics. All pieces are available in sizes S to 3X.

Ethic-Chic

Diane Kennedy is a true pioneer when it comes to creating beautiful eco fashion for bigger women. She uses only organic textiles such as bamboo, soy, organic cotton, wool and Tencel (lyocell) for her designs. All of her pieces are designed and ethically manufactured in Vancouver, BC, Canada.

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deux fm

The Essentials

Broadcast classic style in deux fm. Simple designs come through as elegantly feminine in luxe fabrics and pretty silhouettes. Pronounced “deux femmes”, this line is all woman. Designer Anna Gilkerson works in the Nova Scotia countryside, but the results read more 1940s noir than farm girl. Soft wool tees with tulip sleeves and seamed charcoal pencil skirts are office ready. The princess seamed fit and flare dress with slouchy pockets is champagne chic. Warm weather stand-outs include a denim string bikini with a perfect fit.

Ethic-Chic

All clothing is made in Canada using eco-friendly materials like bamboo, lyocell, and organic wool, or recycled and repurposed fabrics from vintage clothes and textiles and factory close-outs.

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