The first “sustainable” store by Puma, one of the world’s most recognized and respected sporting goods, gear and apparel brands, celebrated its opening in India, a move with is propelled by the brand’s commitment to contribute to the reduction of carbon footprint volumes into the ecology.
Nestled in Indiranagar in Bangalore, India, the store covers an 800 square meter expense, and is positioned to operate under the maximum of energy saving variables, along with the practices positioned to adhere to eco-friendly practices and ascriptions.
As a venue, Puma’s first “sustainable” store is primed to retail a diverse range of products, with Puma’s “Wilderness Collection” being its more notable products, made with materials which had been sourced from sustainable-material producers based in Africa.
“In keeping with out mission of becoming the most desirable and sustainable Sportlifestyle company, Puma is happy to take this pioneering step forward for the retail industry,” shares Franz Koch, CEO, Puma.
“Establishing a sustainable Puma Store underlines our commitment to reduce CO3 emissions, energy, water and waste in PUMA offices, stores, warehouses and direct supplier factories by 2015,” Koch further shares.
The structure of the “sustainable” store by Puma is made from recycled steel, taken from old bicycles, tiffin boxes and DVD players, and its interiors have also been designed to accommodate the easy entry of light, reducing the necessity of artificial lighting fixtures and such. Also, cooling is not a problem for the structure, given that its insulation system is designed to allow for proper cooling without the necessity of air conditioner systems.
Simple and straightforward in living up to its core mission and drives, Puma’s new “sustainable” store truly does live up to the brand’s intention in being more eco-friendly in its successful operations.