Puma’s First “Sustainable” Store

August 26, 2012 by Leave a Comment

The first “sustainable” store by Puma, one of the world’s most recognized and respected sporting goods, gear and apparel brands, celebrated its opening in India, a move with is propelled by the brand’s commitment to contribute to the reduction of carbon footprint volumes into the ecology.

Nestled in Indiranagar in Bangalore, India, the store covers an 800 square meter expense, and is positioned to operate under the maximum of energy saving variables, along with the practices positioned to adhere to eco-friendly practices and ascriptions.
Bangalore Puma Store
As a venue, Puma’s first “sustainable” store is primed to retail a diverse range of products, with Puma’s “Wilderness Collection” being its more notable products, made with materials which had been sourced from sustainable-material producers based in Africa.

“In keeping with out mission of becoming the most desirable and sustainable Sportlifestyle company, Puma is happy to take this pioneering step forward for the retail industry,” shares Franz Koch, CEO, Puma.

“Establishing a sustainable Puma Store underlines our commitment to reduce CO3 emissions, energy, water and waste in PUMA offices, stores, warehouses and direct supplier factories by 2015,” Koch further shares.

The structure of the “sustainable” store by Puma is made from recycled steel, taken from old bicycles, tiffin boxes and DVD players, and its interiors have also been designed to accommodate the easy entry of light, reducing the necessity of artificial lighting fixtures and such. Also, cooling is not a problem for the structure, given that its insulation system is designed to allow for proper cooling without the necessity of air conditioner systems.

Simple and straightforward in living up to its core mission and drives, Puma’s new “sustainable” store truly does live up to the brand’s intention in being more eco-friendly in its successful operations.

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Level Seven (L7)’s Debut – Brand Highlight

July 1, 2012 by Leave a Comment

With Australia being the home of a number of world famous organic fashion houses and brands, it comes as no surprise to hear of Level Seven (L7)’s debut, a new Aussie brand catering to the organic clothing and fashion needs of those who really care about Mother Earth.

As a brand, L7 features products which are all made with certified and organic cotton, with fabrics made with 100% organic cotton blends. With all its products designed and made in Australia, L7 asserts the strictest of organic certification standards, and implements only the best of international fair trade terms.

Borne from the United States’ skate culture, L7 features innovative and creative designs, creations which are positioned to be a brand highlight because of their originality. With bright colors and witty color combinations, L7’s products, design wise, are perfect matches with Australia’s beach culture – cool, calm and relaxed.

To ascribe a “Limited Design” ethos, L7’s intent to churn out a limited status on designs proves to be a winning edge, given that limited designs would mean that not everyone would be wearing the same shirt.

With it proponents growing up together, being part of each other’s lives close to twenty years, L7 is run by passionate adventurers, who had spent time together in various activities, including riding, skating and weekend-long adventures.

Standing as a brand that creates, not mirroring the culture they are immersed in, L7’s organic sensibilities and approach to design prove to be a winner for L7 and its wearers too.

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Unifi’s Eco Intelligence Program

June 11, 2012 by Leave a Comment

In following up with its internationally famed Repreve-line of recycled fibers, Unifi is teaming up with three companies, in an effort to develop a better, more enhanced loop recycling program in Canada’s sustainable textile industry landscape.

With Designtex (a contract-sector design, sales and marketing organization), the Victor Group (North American-based entity in the sustainable fabrics market with interests in apparel, outdoor and leisure markets), and Steelcase (supplier of eco-friendly/sustainable furnishings and other related items) as its partners, Unifi is intent in coming up with a system which utilizes waste into the production of sustainable yarns and fibers.


Dubbed the Eco Intelligence Program, the initiative is part of the Repreve Textile Takeback Program, which has done well in recycling polyester-made products. Well rounded, the program has included post-consumer fabrics and supply chain waste in its covered recycling scope.

As recycled materials, Repreve encompasses a family of recycled fibers and textiles made under the strictest of sustainable and eco-friendly norms, conventions, business models, and production standards. Superior quality is also covered by Repreve’s focus, with a number of its recycled nylon and polyester items utilized in the needs of the automotive industry and in the fashion apparel industries.

Introduced in 2006, Repreve has then grown into a large scale line, owing its humble roots which is based in the development of single-recycled polyester fibers.

As an eco-friendly and eco-awareness initiative, Repreve extends its scope of effectiveness with the Eco Intelligence Program, partnering with other organizations with similar eco-friendly and sustainable production inclinations in an effort to better develop quality recycled products which can be used for various items.

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Yoganic – The Future of Organic Fashion

June 10, 2012 by Leave a Comment

Yoganic, as a brand, remains to be one of Australia’s top fashion houses, highlighting high-fashion items made by reputed designers, with each Yoganic item made under the strictest of sustainable cloth standards and made from natural materials and products.

Standing up as one of Australia’s first ever advocates of organic fashion trends and standards, Yoganic does away with dull organic clothing associations, with rich textiles, vibrant color hues, and impressive design cuts and couture.

Bringing high fashion into an eco-friendly turn, Yoganic works with organic cotton-derived fabrics and bamboo-derived fabrics, with new-age seamless technologies which does away with the construction and cut concerns of seams and lines.

Firm in its resolve that organic fashion is the future, Yoganic adamantly advocates the value in the “all-things organic transition”, given that advances in organic clothing and apparel production have led to enhanced product offerings with staple features and qualities found in established non-organic fashion item norms.

Showcasing a line of organic leisure and active wear clothing products, Yoganic doesn’t sacrifice comfort and style for wearers, maximizing the benefits boasted by eco-friendly options for clothing.

As an eco-friendly brand, Yoganic takes pride in how beautiful its highlight products are, how eco-friendly and eco-sensible their making/production standards are, and how they stand to be representatives of the broader heights organic fabrics can be brought to.

With soft natural fabrics, impressive cuts and designs, a wide variety of items and an increasingly growing line of followers, Yoganic brings organic comfort and style in fashion to more standardized norms, with smooth lines, and sleek items which don’t restrict movements for wearers.

As an organic brand, Yoganic is one worthy of your attention, given how much of a difference it stands to make in the future of the organic fashion landscape.

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Deepika Govind’s Denim Green

June 7, 2012 by Leave a Comment

Designer and textile-maker Deepika Govind recently celebrated the launch of a wide range of eco-friendly denims, dubbed as “Denim Green”.

Primarily adding a new entry into her established line of eco-friendly clothing, apparel and fabric selections, Govind’s Denim Green comes in ready to wear cuts, as well as optional selections for made to order cuts for those who’re more inclined to have tailored wear options.


“It’s a project that I have been working on for the past four and a half years. But it took me some time to bring it onto the shelf. I think the first need to start developing denim was that a lot of clients would see some of my designs and ask if I’d make that in denim for them. And I’ve seen the forecast; it’s denim and denim and more denim for the next four or five years,” shares Govind.

Utilizing organic cotton with environment friendly dyes, Denim Green denims are not bleached, with its indigo denim hues processed using variant modes of vegetable dyeing procedures.

Affordable, the highlight dyed denims by Denim Green may not be 100% natural in terms of their coloring modes, but the selection wears have passed a number of safety and eco-friendly certification standards and requirements.

Apart from the iconic jeans, Denim Green also showcases denim dresses and tops, along with a selection of bags made with the same eco-friendly fabrics utilized in all Denim Green products.

As an organic jeans option, Denim Green efficiently satisfies eco-friendly fashion and apparel pretexts, bundled within reasonable price terms ideal for the average jeans-wearer.

If organic denim is your thing, check out what Denim Green has and find out what the brand has in store for you.

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Organic Fashion – Beyond Burlap and Sackcloth

June 5, 2012 by Leave a Comment

When talking about organic fashion, many are quick to think up of rough burlap fabrics which pretty much complete the look of organic fashion being close to those of sackcloth cuts.

Recent developments have, however, significantly changed the procedures and processes involved in the creation of organic fashion items, with now-featured selections of organic wear bearing glamorous, fashionable sides.

Five years ago, Marks & Spencer initiated Plan A, which is basically the brand’s strategy in bringing sustainability and fair-trade terms into all aspects of its operations. For a brand such as Marks & Spencer to invest in such ideals, the state says a lot about how advanced organic fashion creation standards have become, growing into something that still looks good and helps keep Mother Nature’s ecologic balance in check.

Stella McCartney, among the most illustrious names of fashion and design, is known to have created organic fashion numbers with organic silk. Names such as Armani, Lanvin, Paul Smith and Valentino have also taken a hand in developing “couture-type” creations utilizing organic eco-friendly alternatives.

The link between rough burlap and organic fashion dates back to the days when rough hemp fabrics were utilized in the creation of clothing items. Though those organic fashion items did come with rough (albeit, drabby) fabrics, changes in production standards and innovations in the utilization of organic materials and recycled by-products have been ongoing, much to the advantage of organic fashion houses and trends.

Matched by the world’s global concern for environmental sustainability, creative designers are also constantly coming up with ways and means of creatively recycling waste, maximizing their use as organic fashion accessories and wardrobe accents.

In the struggle against the advocacy of non-eco friendly fashion options, the first step stands to be redefining perceptions over organic fashion items, focusing on one simple truth that many are still not aware of – organic fashion, now, has gone beyond burlap and sackcloth.

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Eco-Friendly Fashion for Emmy Rossum

May 29, 2012 by Leave a Comment

Emmy Rossum makes a “summery” statement at the Grammy Awards with a yellow, eco-friendly blend of pineapple and Manila hemp fiber knee-length dress designed by Oliver Tolentino. The bodice is topped by a sheer yoke that’s sprinkled with yellow flower embellishments.

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How Green Is My Garden?

May 29, 2012 by Leave a Comment

As a nod to St. Patrick’s Day, celebrities have been in green garb at awards nights and celebrity functions left and right. These range from fully modest frocks to revealing numbers. One can only speculate what Lady Gaga wore in this time frame. Perhaps a green dental floss wouldn’t be too far-fetched.

Angelina Jolie & Mena Suvari

Viola Davis & Jessica Chastain

Kristin Cavallari & Emma Stone

Jennifer Westfeldt & Julianne Moore

Elizabeth Banks & Li Bing Bing

Tia Mowry & Alicia Keys

Diane Kruger & Emily Blunt

Zooey Deschanel & Laura Dern

Emma Stone & Whitney Cummings

Whitney Cummings & Brooklyn Decker

Jessica Chastain & Kristin Chenoweth

LeAnn Rimes & Nicki Minaj

Mila Kunis

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Missi Pyle Wears an Eco-Friendly Gown

May 28, 2012 by Leave a Comment

Missi Pyle, star of the Oscar frontrunner The Artist, hit up the Academy Awards red carpet in a unique eco-friendly gown.

Pyle’s gorgeous blue dress was the winning design from a competition called Red Carpet Green Dress which was created three years ago by Suzy Cameron (James Cameron’s wife) in an effort to promote sustainable fashion.

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Green Celebrities at the 2012 Oscars

May 22, 2012 by Leave a Comment

As Tinseltown’s biggest night unfurled, no less than six A-list celebrities proved that sustainability and glamor were far from mutually exclusive. From an Oscar-wielding “Iron Lady” to two of Britain’s national treasures, here are the marquee names who turned the red carpet green at the 84th Academy Awards.

“The gown is gold, full-length and made from eco-certified fabric sourced with help from the GCC,” Firth wrote in her blog. “I could not be more delighted! Can you tell?”

treep opted for a pair of heels by Salvatore Ferragamo, Thatcher’s favorite shoe designer.

Firth wore a bespoke Valentino gown derived from a blend of silk and recycled PET plastic. “The resulting gown absolutely appeals to the romantic side of my nature, but has that high sheen that the red carpet demands,” the Eco-Age creative director wrote.

She accessorized with sustainably sourced (and traceable) pink diamond jewelry by Calleijia.

Her husband, Colin Firth, “recycled” his organic-wool Tom Ford suit from the 2011 Oscars, where he won Best Actor for The King’s Speech.

The Artist actress Missi Pyle wore the winning design from Suzy Amis Cameron’s “Red Carpet Green Dress” competition.

Valentina Delfino, who created the cruelty-free, mineral-dyed “peace” silk gown, was among hundreds of hopefuls who entered the contest.

Kenneth Branagh, who was nominated for Best Supporting Actor for playing Sir Laurence Olivier in My Week With Marilyn, donned a custom-made Ermenegildo Zegna tuxedo made with eco-friendly merino wool.

Also wearing Ermenegildo Zegna was Best Actor nominee Demián Bichir.

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