As more and more attention is drawn towards the eco-friendly and environmentally sustainable norms in the creation of fashion and apparel items, a number of celebrities, organizations and fashion brands are leading the way towards environmentally sound alternatives to the non-organic or non-sustainable norms in the fashion industry.

Lily Cole, Hollywood’s once-model-now-turned actress, is among the latest of top billed celebrities who’ve joined the ranks of eco-conscious stars, signing up for the eco-friendly fashion challenge.

Recently turning heads by wearing an “old gown” to the Cannes premiere of Snow White and the Huntsman last May 12, the British bombshell did well in bearing the glam factor which celebrities often sport wearing new custom creations by the fashion industry’s top designers.
“I felt it was absurd that I needed something new when I have so many nice dresses in my wardrobe. It was actually quite a relief to open my wardrobe and just pick something out. What is ridiculous is that this is interpreted as a slightly radical thought. It should be more the norm,” shares Cole in an interview with Vogue UK.

Given the fact that most women do get dresses and only get to wear them once or twice, Cole’s example of looking into her currently available wardrobe does away with having to scour rails for new dresses or calling up designers to come up with unique dress designs.

It does away with the ascribed norm that fashion is only good for one or two wears, since only the latest of design trends tell much about a person’s fashion sensibilities and understanding.

In a time when everything is just about disposable, celebrities like Cole represent a better mindset over the wasteful mindsets which had prevailed in countless societies based in different parts of the world.

Trends come and go, but the Earth, if damaged, will remain to be, with defects and all.