Deepika Govind’s Denim Green

Designer and textile-maker Deepika Govind recently celebrated the launch of a wide range of eco-friendly denims, dubbed as “Denim Green”.

Primarily adding a new entry into her established line of eco-friendly clothing, apparel and fabric selections, Govind’s Denim Green comes in ready to wear cuts, as well as optional selections for made to order cuts for those who’re more inclined to have tailored wear options.


“It’s a project that I have been working on for the past four and a half years. But it took me some time to bring it onto the shelf. I think the first need to start developing denim was that a lot of clients would see some of my designs and ask if I’d make that in denim for them. And I’ve seen the forecast; it’s denim and denim and more denim for the next four or five years,” shares Govind.

Utilizing organic cotton with environment friendly dyes, Denim Green denims are not bleached, with its indigo denim hues processed using variant modes of vegetable dyeing procedures.

Affordable, the highlight dyed denims by Denim Green may not be 100% natural in terms of their coloring modes, but the selection wears have passed a number of safety and eco-friendly certification standards and requirements.

Apart from the iconic jeans, Denim Green also showcases denim dresses and tops, along with a selection of bags made with the same eco-friendly fabrics utilized in all Denim Green products.

As an organic jeans option, Denim Green efficiently satisfies eco-friendly fashion and apparel pretexts, bundled within reasonable price terms ideal for the average jeans-wearer.

If organic denim is your thing, check out what Denim Green has and find out what the brand has in store for you.

Eco-Friendly Fashion for Emmy Rossum

Emmy Rossum makes a “summery” statement at the Grammy Awards with a yellow, eco-friendly blend of pineapple and Manila hemp fiber knee-length dress designed by Oliver Tolentino. The bodice is topped by a sheer yoke that’s sprinkled with yellow flower embellishments.

Diaz Turns Head with Eco Friendly Dress by Stella McCartney

Cameron Diaz has long been one of Hollywood’s favorite leading ladies, famed for being one of Charlie’s Angels and a Bad Teacher.

During Liva Firth’s Green Carpet Challenge at the Met Costume Institute Gala in New York held early this week, Diaz turned heads with a custom made Stella McCartney gown, a fabulous piece made from organic certified silk, gilded with a crystal chain and a number of glass beads.

The dress stood apart from the rest, given its enhanced take on fashion sensibilities and inherent eco-friendly standard.

Stella McCartney is famed for being Paul McCartney’s daughter, but celebrity-daughter status aside, she is also a designer and an advocate of the sustainable use of eco conscious materials used in the making of fashion and apparel items.

She launched her fashion house in 2001, Stella McCartney, under a joint venture setup with the Gucci Group. The fashion house now sports a number of free standing stores based in different parts of the world, including venues in Manhattan, Paris, and in Milan.

The brand, apart from creating designer clothing creations also features a skincare lineup, with products all made with organic standards, with green tea, apricot and lemon balms with cleansing milk.

It also has a lingerie lineup, and a recently added for-kids lineup, with clothing options for newborns to 12 year olds. As a long time PETA advocate, McCartney’s eco-friendly inclinations really doesn’t come as a big surprise.

Diaz’s organic certified silk dress speaks volumes over how far fashion sensibilities can go, even with eco-standards are involved in their construction.