As an organization, Ecotece is one which addresses the issues and concerns of eco-fashion and eco-fashion standards, delving into the important aspect in any organized endeavor – information and awareness dissemination.
Established by Brazilian journalist Ana Candida Zanesco, Ecotece’s primary operational directive is to inform people how to dress consciously, working with other organizations and partners in announcing the environmental benefits of opting for eco-safe fabrics and eco-safe lifestyle products.
Its logo, made of a tree with leaves shaped like a butterfly, ascribes the “everything is interconnected” system, which is essentially the primary “moral lesson” which Ecotece is trying to impart. What we choose to wear affects the quantity on which they are made, which in turn affects the ecology’s balance, one way or another.
Developing projects and programs geared in endorsing and promoting eco-fashion, Ecotece is also at the forefront of campaigning for better eco-friendly fabric and textile construction initiatives, along with advocating the eco-sustainable causes initiated by other equally eco-sensible organizations.
To date, the organization has successfully translated the PAN UK video touching up on the benefits of organic cotton, and has also authored and compiled a glossary of information covering principles and concepts related to “green living”.
With Brazil’s 170 million population mark, Ecotece has done well in spreading awareness related to eco-fashion, and also offers apparel products (like shirts and jewelry) in furthering the organization’s aims and goals.
As an organization, Ecotece helps Brazil better understand the value in going eco-sensible, in an effort to greatly reduce the toxins and chemicals introduced into the atmosphere via non-organic clothing production norms.