Though not exactly an initiative that is driven by eco-friendly sensibilities and the driving forces behind the implementation of sustainability in the fashion industry, a trend has recently taken root in the United States, taking shape in what can be best described as “Haute on Wheels”.
With an increase of American retailers ditching the traditional “brick and mortar” venues, a number of converted delivery trucks have been fitted as mobile boutiques, showcasing a diverse range of fashion and accessories products.
New York-based fashion designer Joey Wolffer stands to be one of the many proponents of the “Haute on Wheels” trend, recently converting a 20-foot truck into a mobile store that showcases a unique and diverse range of vintage scarves, leather goods and singular jewelry items. Maximizing the upsides of a “mobile boutique”, Wolffer’s creations have been brought to further distances, reaching as far as Montreal and the rest of the Eastern Seaboard.
Propelled by its novelty value, as well as further “advertised” through the positive reception of its customers via online social media channels, the “haute on wheels” trend is gaining positive critical and commercial reception, a novel idea that inspires the “Why didn’t I think of that?” dictum.
With Wolffer being among the many brands and fashion houses implementing its mobile approach in showcasing fashion and apparel products, its applicability in the area of the eco-fashion industry cannot be ignored, with certain tweaks (say, perhaps the use of hybrid automobiles as opposed to diesel trucks), one which promises to be effective in furthering the goals and objectives of eco-fashion standards and trends.
