With Australia being the home of a number of world famous organic fashion houses and brands, it comes as no surprise to hear of Level Seven (L7)’s debut, a new Aussie brand catering to the organic clothing and fashion needs of those who really care about Mother Earth.

As a brand, L7 features products which are all made with certified and organic cotton, with fabrics made with 100% organic cotton blends. With all its products designed and made in Australia, L7 asserts the strictest of organic certification standards, and implements only the best of international fair trade terms.

Borne from the United States’ skate culture, L7 features innovative and creative designs, creations which are positioned to be a brand highlight because of their originality. With bright colors and witty color combinations, L7’s products, design wise, are perfect matches with Australia’s beach culture – cool, calm and relaxed.

To ascribe a “Limited Design” ethos, L7’s intent to churn out a limited status on designs proves to be a winning edge, given that limited designs would mean that not everyone would be wearing the same shirt.

With it proponents growing up together, being part of each other’s lives close to twenty years, L7 is run by passionate adventurers, who had spent time together in various activities, including riding, skating and weekend-long adventures.

Standing as a brand that creates, not mirroring the culture they are immersed in, L7’s organic sensibilities and approach to design prove to be a winner for L7 and its wearers too.